Students of pgdibo business operations can download these study materials which will be useful for their exam preparation. Mba ib international logistics management ilm notes. International marketing is the export, franchising, licensing or full direct entry of a marketing organization into another country. Supply chains ride on logistics networks and it applications internet. It also introduces you to visual merchandising, retail marketing mix, and etailing. Although it seems that global supply chains are designed without regard to national boundaries, but the true value of a global supply chain can only be realized by taking advantage of. The item, quantity, price for the productsservices sold, delivery and payment conditions, as well as the taxes and other expenses that might be included in the sale, are detailed in an international commercial. International logistics management department of higher education. Com mobile 98900 75900 1 elements of ligistics management logistics management consists of eight elements called wings of logistics. Logistics management is that part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse. From design engineering to manufacturing and materials, packaging and marketing, and distribution and disposition, logistics involves every possible phase of the product support process. Commitment to export analyse internal factorsproductresources external factorsmarket environment. International marketing logistics free download as word doc. Ict in market research and ict in market researchand ict in market research marketing notesmarketing notes e marketing emarketing is the process of marketing a brand using the internet.
Logistics management is that part of supply chain management that plans, implements. Individuals or organisations may get involved in international marketing in a rather unplanned way which gives the impetus to more formal and larger operations. Relation of logistics with 4ps of marketing can be explained as follows. Below is the list of major logistic function, you all must be aware of them all. Logistic function or logistic system is designed on the basis of the stated logistics objectives so that minimum cost would incur for the accomplishment of these objectives. This strategy uses an extension of the techniques used in the home country of a firm. These examination papers from previous years are provided for students to practice and for general reference. List of key topics in international logistics management notes ebook. Pdf on may 1, 2014, andrzej szymonik and others published. Marketing logistics is described as a system of planning and acting which guarantees that ordered goods will be supplied on time, with using of proper means of transport, in the quickest way and possibly the cheapest, dwilinski 1998. Scm according to the council of supply chain management professionals. It includes the planning, implementation, and control of sales programs, as well as recruiting, training. International marketing exam notes marketing and marketing management marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Global marketing logistics, referred to earlier in chapter four, can present to the unwary and uninitiated an enormously formidable barrier.
A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. This can be achieved by exporting a companys product into another country. Following are the some of the common elements of logistics. Governments and politics play a large role in international business. Mba full form is masters of bussiness administration. International logistics is the process of planning and managing the flow of goods and products in your companys supply chain from acquisition to customer purchase, where part of the process. International marketing exam notes marketing and marketing.
Controllable and uncontrollable factors of international. International business notes for mba pdf download 4th sem. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. In this topic a brief introduction to each of the logistics functionindustry is attempted.
Having the correct documentation internally and externally is vital or goods and services just simply cannot be exported. Mar 11, 2015 the topics covered in this ebook, notes for international logistics management ilm are as follows. Mar 26, 2020 question what do you mean by marketing management. For more information about the mba international logistics management notes, visit our. Role of clearing agent, various modes of transport. Unit 1international marketinginternational marketing im or global marketing refers to marketing carried out by companies overseasor across national borderlines. International logistics international logistics is the design and management of a system that controls the forward and reverse flow of materials, services, and information into, through, and out of the international corporation. Logistics origin, sources and periods of development. Test papers of ignou ibo5 international marketing logistics please click on a link below to access previous question papers of ibo5 international marketing logistics of ignou. The international society of logistics defines logistics as a professional discipline that ensures the successful support of the product throughout its life. International marketing logistics containerization cargo scribd. International carriage of goods international consignment notes.
International logistics management pdf,ebook,lecture notes. The marketing cooperation in international logistics is about accomplishing tasks such as. The international commercial invoice is an administrative document which contains all the information about the international sale. International marketing lpu distance education lpude. International supply chain managementi international supply chain management is the same as domestic supply chain management spread over a larger geographic area. They are based on some books from the literature, as acknowledged at the end of each chapter. Technical data consists of technical or scientific information or publications such as engineering drawings or maintainer and operator manuals and other documents necessary to support, maintain and operate the system. Answer definition of marketing according to american marketing association, marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its. The topics covered in this ebook, notes for international logistics management ilm are as follows. Marketing logistics is described as a system of planning and acting which guarantees that ordered goods will be supplied on time, with using of proper means of transport, in the.
Throughout the course we consider employee behaviour from a productive and ethical stand point and emphasise the key role of leadership. Sc1x supply chain and logistics fundamentals lesson. Mba is an internationally accepted master of postgraduate level degree. Logistics management covers the physical movement of products as raw materials from their point of origin to receipt by end users as a finished product. International marketing today, the marketing organizations are not restricted to their national borders. A sign of coherence of logistics and marketing is a concept called marketing logistics. Logistics lecture notes maria grazia scutella dipartimento di informatica universita di pisa september 2015 these notes are related to the course of logistics held by the author at the university of pisa.
International supply chain management and logistics. Presents a framework for explaining the relationship between strategy, structure, and logistics in the context of a changing environment. International marketing is simply the application of marketing principles to more than one country. Taking of logistic activities in cooperation with marketing happens in area of point of contact which is. Jan 27, 2020 download international marketing logistics study materials 2020. International marketing notes introduction international marketing refers to marketing carried out by companies overseas or across national borders. Few areas of business involve the complexity or span the geography typical of logistics. In military science, maintaining ones supply lines while disrupting those of the enemy is a crucialsome would say the most crucialelement of military stratagy, since an armed force without resources and.
Marketing logistics concept, objective, scope and its elements. Logistics management is defined as a process of management which joins the movement of products, services, data and capital from the stage of raw materials to the consumer end product. As distances between production facilities and pressures for fast delivery increase, the coordination of these dispersed. This publication is based on qualified contributions of. Logistical management is an essential component of any company and can be complex in our global economy. Com elements of logistics management additional notes scorebms. Becoming fullfledged global operators or mncs with manufacturing and marketing set up across countries is the most difficult but also rewarding of all strategies of international marketing. Lecture notes logistics and supply chain management. In modern days, the joint venture strategy is taking firmer roots among companies planning massive global marketing. Within the context of this course, the term marketing process and strategy therefore refers to all. Military logistics in military logistics, logistics officers manage how and when to move resources to the places they are needed.
I concept of international marketing logistics word. Mba international logistics management pdf notes download. Marketing lecture notes dimitris drosos lecturer technological education institute of piraeus. International logistics tutorial general structure and. Find materials for this course in the pages linked along the left. In this article, we are going to provide the study notes for management studies. The importance of international logistics your business. Distribution or marketing channels are systems of mutually dependent organisations included in the process of making goods or services available for use or consumption. Ignou test papers ibo5 international marketing logistics. Mba notes international marketing management notes introduction to international marketing environment.
Definition, evolution, concept, components, importance, objectives. This strategy uses an extension of the techniques used in the homecountry of a firm. Logistics enables marketing to quote a competitive price by providing discount opportunities on account of. The role of finance and the management of financial resources in the international organization are also considered along with their supporting systems. Controllable and uncontrollable factors of international marketing 1. For more information about the mba international logistics management notes, visit. The objective of the course is to provide students with a perspective of international marketing management, its environment and complexities. Logistics operations have alw ays been accompanying life in. Todays supply chain challenges global supply chain with long lead times rising and shifting customer expectations increase in labor costs in developing countriesincrease in labor costs in developing countries increase in logistics costs importance of sustainability unprecedented volatility 11 unprecedented volatility number of days the price. Activities of logistics are categorized into two types and those are as below. International marketing exam notes marketing and marketing management marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways. Within and beyond visegrad borders is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the v4 countries, namely the czech republic, hungary, poland and slovakia. The main objective of the book international marketing. Entrepreneurs need to understand international logistics because global production processes and delivery activities.
The book also presents some research studies, resulting from the research project vega supported by the ministry of education, science, research and sport of the slovak republic vega 1087414 the use of neuromarketing in visual food merchandising. Concept based notes sales and distribution management. International logistics and supply chain management notes pdf dresden files death masks audiobook, materials handling, supply chain logistics design. Module 1 the scope and challenge of international marketing 11 1.
Any university student can download given mba international logistics management notes and study material or you can buy mba 4th sem international logistics management books at amazon also. International logistics and supply chain management notes pdf. Scope and significance of international marketing, the importance of international marketing, differences between international and domestic marketing international. Master of business administration is one of the popular, twoyear professional courses which is the ever demanding one in india mba. Logo marketing lecture notes dimitris drosos lecturer technological education institute of piraeus business school. Marketing relation to business tutor2u, 2012c if you look at figure 1, you will notice that there are a number of other terms related to marketing that you may be unfamiliar with. Logistics is happening around the globe 24 hours a days seven days a week during fiftytwo weeks a year. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations.
By gurleen kaur student of uiams, pu the uncontrollable and controllable factors of marketing. International marketing edinburgh business school vii. Valuable cargo gold, platinum, diamond, legal bank notes, securities. In this lesson, youll learn about the political environment in international business, some of its key factors, and its impact. In response to new competitive pressures, a manufacturing enterprise is emerging in which resources may now be dispersed worldwide. Issues in supply chain strategy pdf courtesy of don rosenfield. Sales management refers to the administration of the personal selling component of a companys marketing program. The marketing cooperation in international logistics is about accomplishing tasks such. Apr 25, 2018 these notes and ebook on international logistics management have been prepared by experienced mba ib faculty and toppers and will provide you with easy to study material. Global strategic logistics and supply chain management. International marketing logistics study materials 2020 for. Com mobile 98900 75900 19 thirdparty logistics tpl3pl thirdparty logistics refers to the concept of outsourcing the logistics and distribution of a manufacturing or service firm to a logistics service provider so that the manufacturing company can focus on.