The deep end of the ocean is a story about every parents worst nightmare. Blue ocean strategy the maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled blue ocean strategy that is written by w. I strongly believe the reason most businesses fail is because they dont do the type of preparation that blue ocean shift teaches you how to do. For generations, business schools have taught some form of strategy for business leaders to execute when they are in a business that faces fierce competition.
Blue ocean strategies summary blue ocean strategies a. The blue ocean strategy means that you find some aspect of your market that no one is doing, and try to dominate that, rather than fighting it out with other vendors in your space a red ocean strategy. A blue water navy is a maritime force capable of operating globally, essentially across the deep waters of open oceans. A blue ocean is vast, deep, and powerful in terms of profitable growth. Value innovation strategy competes in an uncontested market space.
In this article you will learn how to make your competition irrelevant and have sales and profit. First published in 2005, it was updated and expanded with fresh content in 2015. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Pdf download blue ocean strategy free unquote books. To join the free indie business book club, click here. But its not always clear how to create a blue ocean strategy for yourself. Blue ocean strategy introduces analytical tools to minimize risk. The sequel to blue ocean strategy, blue ocean shift outlines a methodology to identify blue ocean opportunities. All in all, blue ocean strategy is a book worth reading. Featured on more than 300 bestseller lists across the globe. Written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in todays crowded market place. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. This site is like a library, use search box in the widget to get ebook that you want. Chan kim released their book, blue ocean strategy, in 2005, their treatise revolutionized the field of business strategy while strategy fads tend to drift in and out of fashion, more than a decade after its first publication, mauborgne and kims pioneering research remains highly relev.
The premise of the book is that companies can succeed by creating. While definitions of what actually constitutes such a force vary, there is a requirement for the ability to exercise sea control at wide ranges. Companies that choose to be great instead of big, 10th anniversary. Their iconic and impactful books, blue ocean strategy and blue ocean shift, provide a systematic approach to making the competition irrelevant and tools any organisation can use to shift from red oceans of bloody competition to blue oceans of new market space. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. Blue ocean strategy is the most successful book on business. Chan kim and renee mauborgne, are both prominent professors at insead in fontainebleau, france.
Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet exploredunchartered waters, so to speak. Thinkers50 strategy award for best business book of the decade. In the prior book the tools were described, but this book follow up with instructions on sequencing and use. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Value imitation does not make sense based on conventional strategic logic blue ocean strategy conflicts with the brand image natural monopoly. List the factors the customer cares about, and current dimensions of competition. Apr 22, 2020 blue ocean strategy book summary in hindi author w. May 30, 2017 t his month, we read blue ocean strategy by w. Blue ocean strategy can be found on amazon blue ocean strategy.
Just think of its initial blue ocean shift in book retailing that separated it from the pack with its offering of the largest selection of books in the world. Several countries in the world face an increased rate of crimes, overcrowded prisons, and insecurity. But in most cases, a blue ocean is created from within a red ocean when a company. Blue ocean strategy is the most successful book on business masterplanning. The 6 productivity strategies to integrate deep work into. How to create uncontested market space and the make competition irrelevant 2005.
Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continents. Like the blue ocean, it is vast, deep, powerful, infinite, and waiting to be navigated. Everyday low prices and free delivery on eligible orders. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. After all, which firm would not to be operating in. Blue ocean strategy pdf blue ocean strategy blue ocean strategy 2004 five keys to blue ocean strategy blue ocean strategy expanded edition book summary blue ocean strategy blue ocean strategy book by w. I first heard about this book from russell brunson when he was giving a talk at one of his funnel hacking live events.
How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. The bottom line for a company to have a chance at succeeding in the execution of a blue ocean strategy is that trust must be built deep into the ranks of employees. Summary of blue ocean strategy download ebook pdf, epub. Blue ocean strategy ist eine methode zur entwicklung dauerhaft profitabler geschaftsmodelle aus dem bereich des strategischen managements. It is based on the view that market boundaries and industry structure are not a given and can be. The term is coined from the book blue ocean strategy penned by w. The seminal book blue ocean strategy has sold over 4 million copies globally and is in print in 46 languages. Chan kim and renae mauborgnea in their book blue ocean strategy. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and. Red oceans are all the industries in existence today the known market space. They must feel that the execution strategy is fair. Made by group d of the minor global trendwatching 2015. If youre looking to up your marketing game, this is definitely a book for you. May 31, 2016 in this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant.
You may or may not agree with the central philosophy, but you will be inspired. Sep 17, 2015 3 stocks that followed blue ocean strategy. What is distinctive about blue ocean strategy as a theory. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. The authors explain why marvel is such a good example of blue ocean strategy and why the case is both fun and informative. From a red ocean to blue ocean the idea behind the blue ocean strategy is to move your business out of a red ocean market and. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy is a book published in 2005 and written by w. It presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks.
Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. From that moment on, i saw the book mentioned a lot in entrepreneurship circles and was influenced to buy it and see what all the fuss was about. Blue ocean strategy is a powerful framework for finding new business opportunities. He is known as coauthor of the 2005 book blue ocean strategy. In the work blue ocean shift, kim and mauborgne take the example of an initiative by the government of malaysia as a suitable example of a blue ocean strategy. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Commitment, trust, and voluntary cooperation are not merely attitudes or behaviors. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy free summary by renee mauborgne. It is a story that is all too familiar to many of us, made frighteningly routine by the young faces emblazoned on milk cartons or steeped in pathos by hollywood scriptwriters. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Chan kim and renee mauborgne, professors at insead.
May 26, 2015 summary of the first four chapters of the international bestseller blue ocean strategy. Chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets. Blue ocean strategy accompanies the guarantee of an outright move by the way you will consider business and just conveys some new intriguing systems to add to your toolbox. The authors use the metaphor of the blue ocean as a direct contrast to red oceans. He is the coauthor, along with renee mauborgne, of the book blue. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. The possibility that contenders are battling in a red ocean of blood while there is constantly a blue sea of chance is an amazing visual thought that most perusers could feel as totally troublesome and rousing. In a few cases, companies can give rise to completely new industries, as ebay did with the online auction industry.
It is about creating and capturing uncontested market space, thereby making the competition irrelevant. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Feb 03, 2015 buy blue ocean strategy, expanded edition revised ed. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Pdf blue ocean strategy download full pdf book download. Based on a study of 150 strategic moves spanning more than 100 years across 30 industries, the authors argue that lasting. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The first part presents key concepts of blue ocean strategy, including value. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.
Click download or read online button to get summary of blue ocean strategy book now. Jan 27, 2014 sustainability and renewal of blue ocean strategy sustainability can be traced to the following imitation barriers. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. How to create uncontested market space and make the competition irrelevant. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. There needs to be a clear explanation as to why things will be done a certain way. Blue ocean strategy is the most successful book on business masterplanning the economist featured on more than 300 bestseller lists across the globe thinkers50 strategy award for best business book of the decade. However if you go the traditional route which is to try to find a market that is filled with competition, the likelihood of you surviving is minimal, red ocean.
Blue ocean strategy is an important book for anyone seeking a strategy that can help them in their career and in business. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled with feuding competitors. Blue ocean strategy including examples and pdf download. Wow, this book has some really clear and actionable marketing advice. This book brings the best of those articles together all in one place. Chan kim born 1952 is a koreanborn business theorist, professors of strategy and management at insead, and codirector of the insead blue ocean strategy institute in fontainebleau, france. How to create uncontested market space and make the competition irrelevant, a book by professors w. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. The strategy canvas provides a highly visual tool to help look at future options. The top inspiring quotes from blue ocean strategy you be. Sloane award for excellence in management consulting.
How is blue ocean strategy different from a classic differentiation strategy. Blue ocean strategy is all about finding the right market and taking it, blue ocean. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Chan kim, developed the ideas in this book while researching and writing a handful of articles over the years. Essay about blue ocean strategy 825 words bartleby.
There is ample opportunity for growth tbat is both profitable and rapid. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Blue ocean strategy book summary in hindi author w. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Blue ocean shift is the essential followup to blue ocean strategy, the classic 3. An introduction to blue ocean strategy mba knowledge base. Chan kim and renee mauborgne in the indie business book club. Blue ocean strategy and blue ocean shift, created by worldrenowned professors chan kim and renee mauborgne, is a new way of thinking, a movement away from a. The book reveals the intuitive characteristics of good blue ocean strategy. What is blue ocean strategy about blue ocean strategy. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
Companies should instead look for new market space and ways to reinvent the industry. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean strategy what im reading edward trimnell. Blue ocean strategy is the most successful book on business masterplanning the economist. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. In this summary, well give a synopsis of the key concepts, tools and tips from the book. The complete guide to blue ocean strategy blue ocean academy. This is a very technical book to read cover to cover, which explains the 3 star rating. A based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue. This is the premise behind the book, blue ocean strategy. Blue ocean strategy is a bad book, but it is not your usual bad book. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you.